Anlene as Fonterra Brands Malaysia launched ‘Anlene with MoveMax™’, a new formulation of the popular Anlene range of milk products. This new formula includes calcium, collagen and protein for the well-being of bones, joints and muscles.
At the experiential launch, we
learned and tasted the youthful
movement which featured fun joyful activities such as jumping on a trampoline,
arcade dance moves, a tyre swing in a tree house and schoolyard games such as
hopscotch. Meanwhile, the
public also get to participate
in the same activities and win prizes throughout the campaign showcase.
The Anlene with MoveMax™ experience was held at AEON Mall Tebrau City from 5 October to 9 October
2016. On top of the youthful activities, public also get to participate in Anlene MoveCheck.
The Anlene™ MoveCheck assesses an individual’s ability to move easily and
freely – an important aspect to performing and enjoying every day activities.
The checks consist of a series of easy to perform and scientifically validated
tests that measures flexibility, balance and lower body strength. Specially
developed by the dedicated experts behind Anlene™, the checks will help individuals to understand how mobile they are and
highlight the importance of strong bones, joints and muscles in enabling daily
movement.
Mr Tan Kechun, Brand Manager of Anlene said that Fonterra
has always made it a priority to listen closely to consumers in order to meet
their specific nutritional needs through the goodness of dairy.
“We want to empower more Malaysians to come out of their
shells and get moving as young as they feel inside. While they may emotionally
feel younger inside, they need to align their physical movement to appear fresh
and dynamic on the outside – not to be defined by age. Research showed that active
adults have a 30% higher chance of enhanced wellbeing than inactive adults. Movement does not need to be a chore, it can be joyful
and fun,” said Mr
Tan.
He also explained
that there needs to be more awareness on the importance of movement as one gets
older.
On a national level, Sheila Majid, Malaysia’s top darling
diva has been engaged to raise awareness on the importance of movement as you
age. Sheila who is now in her 50s, clearly walks the talk. She maintains a highly
active lifestyle through good nutrition which she explains is the key to her
youthful appearance and good health.
Anlene with
MoveMax™ contains important nutrients
such as Calcium, Collagen, Protein, as well as other nutrients such as magnesium, zinc, and Vitamins B, C, D & E in a
nutrient bundle to help care for your bones, joints and muscles.
Anlene MoveMax™ is available in all leading supermarkets
nationwide and is available in the powdered and yoghurt
form. The powdered form comes in two flavours – plain and chocolate and is
available in 1kg, 600g, and 175gpacks.
Anlene Movemax™ Yoghurt is available in
4 delicious variants - plain, mango, strawberry, and
mixed berries.
For more information, please log on to www.anlene.com.my
or https://www.facebook.com/AnleneMalaysia/.
