H O M E G R O W N
adjective
| home-grown | \ hōmˈɡrōn
\
Definition:
Belonging to one's own particular locality or country
- Oxford English
Living Dictionaries
FashionValet is back as the main
sponsor for the fifth year of KL Fashion Week! In celebration of the great
partnership, FashionValet and KLFW have joined forces to instil pride and
recognition of incredible Malaysian talents with #IAMHOMEGROWN as the anchor of this year’s event.
“There is one thing that binds us together in this
country regardless of race, religion or political views: We are, first and
foremost, Malaysians. In the spirit of Merdeka, the birth of #IAMHOMEGROWN aims
to celebrate who we are, our contribution as Malaysians as well as to highlight
those who have paved the way for us!” exclaimed Fadzarudin Anuar, Co-Founder
and Chief Executive Officer of FashionValet.
The #IAMHOMEGROWN campaign features more than sixty
Malaysian icons of various fields and backgrounds, who have made a name for
themselves in their respective industries. Some of the icons featured are
actors such as Puan Sri Tiara Jacqueline and Bront Palare, music mavens such as
Joe Flizzow, fashion powerhouse Mimpikita and Khoon Hooi to purveyors of
Malaysian cuisines, Datuk Chef Wan and Madam Kwan, among others. Regardless of race,
religion or political views, these names have come together to support the
campaign.
To commemorate the #IAMHOMEGROWN movement,
FashionValet’s very own FV BASICS have produced a collection of street style
inspired threads - from T-shirts, jumpers/sweaters, to jumper dresses and
leggings with the text #IAMHOMEGROWN boldly
emblazoned on each piece. The pieces from the collection are made in cotton mix,
and come in fuss-free hues such as black and white. With its minimalist
aesthetic, the collection demonstrates the versatility of street style staples,
with endless styling possibilities. Designed to be worn daily by anybody, no
matter what they do, each piece is a powerful statement of Malaysian pride.
In conjunction with KLFW 2017, the FashionValet pop-up
booth located outside main entrance is a must-visit. Look out for #IAMHOMEGROWN
merchandise at the booth, where patriotic iron-on patches will be an exclusive offering
with every purchase during the KLFW 2017 period. Fashion enthusiasts can get
their style on at the FashionValet Studio, by getting their photos taken by
fashion photographer, Bibo Aswan. For those dreaming of a lush getaway, stand a
chance to win a grand prize sponsored by Club Med Cherating with an OOTD
contest. Check out FashionValet’s Instagram (@fashionvaletcom) for
further details.
Four floors above the grounds of KLFW 2017,
FashionValet’s Pavilion store is revamped as a chic fashion lounge, with
furniture sponsored by Recro Furniture. The plush sofa in the middle of the
store is a brief respite for those who need a break from running around in
their heels. The makeup corner, with cosmetics sponsored by NITA Cosmetics and
SimplySiti, will see makeup artists waiting for anyone who needs a quick touch
up before the next fashion show slot! For inspiration, one can also take in the
gallery displaying all sixty portraits of the Malaysian icons featured in the #IAMHOMEGROWN campaign
at the store.
“We’re very proud to be part of KLFW, to showcase all
the best Malaysian fashion has to offer. It’s Malaysian fashion’s biggest
event, and this year we want to emphasize the power of the Malaysian spirit. We
are home grown, and proud of it. Let’s celebrate our achievements, and wear
them proudly!” concluded Vivy Yusof, Co-Founder and Chief Creative Officer of
FashionValet.
The FV BASICS #IAMHOMEGROWN
collection is unisex, with a range of sizes from S/M to M/L. Priced between
RM59 to RM109, the collection is available at FashionValet’s Pavilion physical and
pop-up store from 16 August 2017 onwards whilst pre-order can be made online
via www.fashionvalet.com between
16 – 21 August 2017.
 |
| #IAMHOMEGROWN, and you? |
FASHIONVALET #IAMHOMEGROWN
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