Fonterra Launched Move Young Campaign In Johor Bahru with the New Anlene with MoveMax™

Anlene as Fonterra Brands Malaysia launched ‘Anlene with MoveMax™’, a new formulation of the popular Anlene range of milk products. This new formula includes calcium, collagen and protein for the well-being of bones, joints and muscles.

At the experiential launch, we learned and tasted the youthful movement which featured fun joyful activities such as jumping on a trampoline, arcade dance moves, a tyre swing in a tree house and schoolyard games such as hopscotch. Meanwhile, the public also get to participate in the same activities and win prizes throughout the campaign showcase.

The Anlene with MoveMax™ experience was held at AEON Mall Tebrau City from 5 October to 9 October 2016. On top of the youthful activities, public also get to participate in Anlene MoveCheck. The Anlene™ MoveCheck assesses an individual’s ability to move easily and freely – an important aspect to performing and enjoying every day activities. The checks consist of a series of easy to perform and scientifically validated tests that measures flexibility, balance and lower body strength. Specially developed by the dedicated experts behind Anlene™, the checks will help individuals to understand how mobile they are and highlight the importance of strong bones, joints and muscles in enabling daily movement.

Mr Tan Kechun, Brand Manager of Anlene said that Fonterra has always made it a priority to listen closely to consumers in order to meet their specific nutritional needs through the goodness of dairy.

“We want to empower more Malaysians to come out of their shells and get moving as young as they feel inside. While they may emotionally feel younger inside, they need to align their physical movement to appear fresh and dynamic on the outside – not to be defined by age. Research showed that active adults have a 30% higher chance of enhanced wellbeing than inactive adults. Movement does not need to be a chore, it can be joyful and fun,” said Mr Tan. 

He also explained that there needs to be more awareness on the importance of movement as one gets older.

On a national level, Sheila Majid, Malaysia’s top darling diva has been engaged to raise awareness on the importance of movement as you age. Sheila who is now in her 50s, clearly walks the talk. She maintains a highly active lifestyle through good nutrition which she explains is the key to her youthful appearance and good health.

Anlene with MoveMax™ contains important nutrients such as Calcium, Collagen, Protein, as well as other nutrients such as magnesium, zinc, and Vitamins B, C, D & E in a nutrient bundle to help care for your bones, joints and muscles. 

Anlene MoveMax™ is available in all leading supermarkets nationwide and is available in the powdered and yoghurt form. The powdered form comes in two flavours – plain and chocolate and is available in 1kg, 600g, and 175gpacks. 

Anlene Movemax™ Yoghurt is available in 4 delicious variants - plain, mango, strawberry, and mixed berries.

For more information, please log on to www.anlene.com.my or https://www.facebook.com/AnleneMalaysia/.